Building a sales product from scratch

Project Overview

Yess is an AI-first sales platform built to help teams manage outbound workflows, engagement, and lead operations at scale. We joined the company at a very early stage, working directly with the founders to design the product from the ground up. Over nearly two years of ongoing collaboration, the platform evolved from an initial concept into a mature product used by real clients and growing sales teams.

The Challenge

We worked on Yess from the ground up, helping shape the product’s core structure, workflows, and user experience from its earliest stages. The platform introduced entirely new ways for sales teams to manage outreach, engagement, and automation, requiring us to design flows and interactions for workflows users had never worked with before.

As the platform evolved, we designed a wide range of new features including dashboards, engagement workflows, and automation tools, while maintaining consistency across an increasingly complex product. A major part of the process was building a scalable design system that could support fast iteration, large amounts of data, and a continuously expanding set of workflows and tools without losing clarity or usability.

Our Approach

• Built a scalable design system from scratch to support long-term product growth
• Worked directly with founders and developers throughout the entire product lifecycle
• Focused on turning complex operational ideas into clear and usable workflows
• Designed modular UI patterns that supported rapid iteration and continuous expansion
• Created high-fidelity prototypes for investor meetings, product demos, and feature validation

Design Process

Our work with Yess focused on building the product from its earliest core features into a scalable platform that could continue evolving over time. Working closely with the founders and developers, we designed foundational workflows and product structures while continuously expanding the platform through fast iteration cycles driven by real user needs and evolving product direction.

This close collaboration allowed us to quickly test ideas, introduce new features, and refine the platform as new workflows, automations, and capabilities were added throughout the process.

Results

During our collaboration, Yess evolved from an early-stage startup into a growing company with active clients, an expanding team, and a mature product used for sales engagement and outbound operations. Over time, the platform grew from a small set of core features into a complete operational system supporting multiple workflows, automations, and user interactions across the product.

Alongside the product itself, interactive prototypes created throughout the process were used in investor presentations, demos, and client meetings to help communicate new features and product direction.