Product & website design for AI startup

Project Overview

Fixefy is an AI-powered logistics product focused on auditing, reconciliation, and operational workflows for logistics companies. Our work included a full redesign of the company website alongside ongoing product design work across different areas of the product. While the website focused on modernizing Fixefy’s visual presence, the product work focused on expanding workflows and designing new operational capabilities inside an existing system already used by active clients.

The Challenge

The website challenge was creating a more modern and mature visual presence without going through a full rebranding process. Fixefy wanted a website that better reflected the scale and professionalism of the company while still keeping familiar brand elements intact.

On the product side, the challenge was joining a large and already functioning system midway through its growth. We had to quickly learn complex logistics workflows, terminology, and business needs while designing new features inside an existing visual language and design system.

Our Approach

• Redesigned the website with a more refined digital identity and updated UI direction
• Created custom UI elements and motion-based interactions for the web experience
• Expanded existing product workflows using reusable components and interface patterns
• Designed new operational features inside an established design system
• Worked closely with the client’s product team through detailed specification documents

Design Process

The website process combined web design, UI design, visual direction, and motion elements to create a more modern digital presence without changing the company’s core identity. Instead of rebuilding the brand, we focused on evolving the existing visual language into something more refined and current.

On the product side, speed was an important part of the process. We designed new workflows and features using existing components wherever possible, allowing the product to expand quickly while staying visually consistent. Product specifications provided by the client’s product team also helped guide functional and technical decisions throughout the process.

Results

The redesigned website gave Fixefy a a digital presence that matched the maturity of the product. The updated visual language helped align the public-facing experience with the quality of the product itself.

On the product side, the product expanded with new operational workflows, auditing tools, quotation features, and AI conversational tools that broadened the services available to Fixefy’s clients.